Questions from Marketing Research

Q: What is gamification and how can gamification techniques be used to improve

What is gamification and how can gamification techniques be used to improve research?

Q: What is an MROC? How does use of an MROC differ

What is an MROC? How does use of an MROC differ from passive approaches to research?

Q: Why is analysing image data on social media important?

Why is analysing image data on social media important?

Q: Discuss the key challenges relating to accessing social media data for research

Discuss the key challenges relating to accessing social media data for research.

Q: What do we mean by ‘mobile devices’? Where does the

What do we mean by ‘mobile devices’? Where does the boundary lie between mobile and non-mobile devices?

Q: What kind of research activity is SMS-based research appropriate for

What kind of research activity is SMS-based research appropriate for?

Q: What does ‘mobile first’ mean for research designs?

What does ‘mobile first’ mean for research designs?

Q: What is passive data? Give some examples of types of passive

What is passive data? Give some examples of types of passive data collection that can be carried out with mobile devices.

Q: What are wearables? How could they be used in marketing research

What are wearables? How could they be used in marketing research?

Q: Describe the data integrity process. Why is this process needed?

Describe the data integrity process. Why is this process needed?