Questions from Marketing Research

Q: Evaluate what may be done to help interviewers probe correctly and consistently

Evaluate what may be done to help interviewers probe correctly and consistently.

Q: Outline the advantages and disadvantages of the interviewer developing a rapport with

Outline the advantages and disadvantages of the interviewer developing a rapport with participants.

Q: How should the answers to unstructured questions be recorded?

How should the answers to unstructured questions be recorded?

Q: How should the survey fieldworker conclude an interview?

How should the survey fieldworker conclude an interview?

Q: Describe the nature of social media research.

Describe the nature of social media research.

Q: What is sentiment analysis? Why can automated sentiment analysis of social

What is sentiment analysis? Why can automated sentiment analysis of social media be so difficult?

Q: What is the difference between social media and social networks?

What is the difference between social media and social networks?

Q: What are the key differences between active and passive forms of social

What are the key differences between active and passive forms of social media research?

Q: What is crowdsourcing? What are the advantages and disadvantages of this

What is crowdsourcing? What are the advantages and disadvantages of this method?

Q: What are the components of a marketing research proposal?

What are the components of a marketing research proposal?