Questions from Marketing Research

Q: Describe the procedure for determining the sample size necessary to estimate a

Describe the procedure for determining the sample size necessary to estimate a population proportion given the degree of precision and confidence. After the sample is selected, how is the confidence i...

Q: When several parameters are being estimated, what is the procedure for

When several parameters are being estimated, what is the procedure for determining the sample size?

Q: Define incidence rate and completion rate. How do these rates affect

Define incidence rate and completion rate. How do these rates affect the determination of the final sample size?

Q: What strategies are available for adjusting for non-response?

What strategies are available for adjusting for non-response?

Q: Describe the difference between absolute precision and relative precision when estimating a

Describe the difference between absolute precision and relative precision when estimating a population mean.

Q: How do the degree of confidence and the degree of precision differ

How do the degree of confidence and the degree of precision differ?

Q: Describe the procedure for determining the sample size necessary to estimate a

Describe the procedure for determining the sample size necessary to estimate a population mean, given the degree of precision and confidence and a known population variance. After the sample is select...

Q: What is the role of the researcher in the problem definition process

What is the role of the researcher in the problem definition process?

Q: Describe the procedure for determining the sample size necessary to estimate a

Describe the procedure for determining the sample size necessary to estimate a population mean, given the degree of precision and confidence but where the population variance is unknown. After the sam...

Q: Why do researchers need to use survey fieldworkers?

Why do researchers need to use survey fieldworkers?