Questions from Marketing Research


Q: Describe the opportunities and difficulties that may occur if alcoholic drinks are

Describe the opportunities and difficulties that may occur if alcoholic drinks are served during focus group discussions.

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Q: What is a Marketing Research Online Community (MROC)? How can

What is a Marketing Research Online Community (MROC)? How can an MROC be viewed as a group-based qualitative research technique?

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Q: What are the key benefits and drawbacks of conducting focus group discussions

What are the key benefits and drawbacks of conducting focus group discussions?

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Q: What are the difficulties in conducting focus groups with managers or professionals

What are the difficulties in conducting focus groups with managers or professionals?

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Q: What determines the questions, issues and probes used in a focus

What determines the questions, issues and probes used in a focus group?

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Q: Evaluate the purpose of running an experimental focus group discussion.

Evaluate the purpose of running an experimental focus group discussion.

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Q: What does a ‘comfortable setting’ mean in the context of running

What does a ‘comfortable setting’ mean in the context of running a focus group?

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Q: To what extent can a moderator achieve an ‘objective detachment’ from

To what extent can a moderator achieve an ‘objective detachment’ from a focus group discussion?

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Q: Why is the focus group moderator so important to the success of

Why is the focus group moderator so important to the success of a focus group discussion?

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Q: What are the relative advantages and disadvantages of being able to observe

What are the relative advantages and disadvantages of being able to observe covertly a focus group discussion?

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