Questions from Marketing Research

Q: What is the difference between internal and external secondary data?

What is the difference between internal and external secondary data?

Q: How can intranets help in the location and dissemination of secondary data

How can intranets help in the location and dissemination of secondary data?

Q: By what criteria may secondary data be evaluated?

By what criteria may secondary data be evaluated?

Q: What criteria would you look for when examining the design and specifications

What criteria would you look for when examining the design and specifications of secondary data? Why is it important to examine these criteria?

Q: How may ‘operational data’ held in organisations help to build up

How may ‘operational data’ held in organisations help to build up an understanding of customer behaviour?

Q: How does the compilation of different types of data help to build

How does the compilation of different types of data help to build a strong ‘picture’ of consumer characteristics?

Q: Explain one way to classify marketing research suppliers and services.

Explain one way to classify marketing research suppliers and services.

Q: What is big data? What are the core dimensions of big

What is big data? What are the core dimensions of big data (the four Vs)?

Q: What might be the limitations of using Google Analytics as a source

What might be the limitations of using Google Analytics as a source of data for marketing research projects?

Q: What kinds of data can be gathered through electronic scanner devices?

What kinds of data can be gathered through electronic scanner devices?