Questions from Marketing Research

Q: How does the subject of a study, as seen by potential

How does the subject of a study, as seen by potential research participants, affect research design?

Q: How does formulating a research design differ from developing an approach to

How does formulating a research design differ from developing an approach to a problem?

Q: Differentiate between exploratory and conclusive research.

Differentiate between exploratory and conclusive research.

Q: What are the major purposes for which exploratory research is conducted?

What are the major purposes for which exploratory research is conducted?

Q: How may the effective problem-identification research enhance the practice of

How may the effective problem-identification research enhance the practice of problem-solving research?

Q: Describe how quantitative techniques may be used in exploratory research.

Describe how quantitative techniques may be used in exploratory research.

Q: What are the major purposes for which descriptive research is conducted?

What are the major purposes for which descriptive research is conducted?

Q: Discuss the advantages and disadvantages of access panels.

Discuss the advantages and disadvantages of access panels.

Q: What are the differences between primary data, secondary data and marketing

What are the differences between primary data, secondary data and marketing intelligence?

Q: To what extent should you use a secondary data source if you

To what extent should you use a secondary data source if you cannot see any explicit objectives attached to that research?