Questions from Marketing Research

Q: What is the difference between ordinal and disordinal interaction?

What is the difference between ordinal and disordinal interaction?

Q: Explain the meaning of standardised regression coefficients.

Explain the meaning of standardised regression coefficients.

Q: What is a classification matrix?

What is a classification matrix?

Q: What is the main distinction between two-group and multiple discriminant

What is the main distinction between two-group and multiple discriminant analysis?

Q: Define discriminant scores.

Define discriminant scores.

Q: Explain what is meant by an eigenvalue.

Explain what is meant by an eigenvalue.

Q: Describe a line chart. What kind of information is commonly displayed

Describe a line chart. What kind of information is commonly displayed using such charts?

Q: What potential sources of error can affect a research design?

What potential sources of error can affect a research design?

Q: Why is it important to minimise total error rather than any particular

Why is it important to minimise total error rather than any particular source of error?

Q: What expectations do marketing decision makers have of research designs?

What expectations do marketing decision makers have of research designs?