Questions from Marketing Research


Q: Why do researchers need to be careful when using mobile-based

Why do researchers need to be careful when using mobile-based image or video functionality as part of a mystery shopping exercise?

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Q: How is the sample size affected when the absolute precision with which

How is the sample size affected when the absolute precision with which a population mean is estimated is doubled?

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Q: How is the sample size affected when the degree of confidence with

How is the sample size affected when the degree of confidence with which a population mean is estimated increases from 95% to 99%?

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Q: Why do researchers need to be careful when carrying out telephone research

Why do researchers need to be careful when carrying out telephone research with mobile devices?

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Q: What are the circumstances under which a researcher would use a mobile

What are the circumstances under which a researcher would use a mobile app rather than a mobile web browser?

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Q: How can the researcher ensure that the generated confidence interval will be

How can the researcher ensure that the generated confidence interval will be no larger than the desired interval when estimating a population proportion?

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Q: What is the major difference between parametric and non-parametric tests

What is the major difference between parametric and non-parametric tests?

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Q: Describe the major sources of error related to survey fieldwork.

Describe the major sources of error related to survey fieldwork.

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Q: What is a causal research design? What is its purpose?

What is a causal research design? What is its purpose?

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Q: Which non-parametric tests are the counterparts of the paired samples

Which non-parametric tests are the counterparts of the paired samples t test for parametric data?

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