Questions from Marketing Research

Q: What are the steps involved in conducting discriminant analysis?

What are the steps involved in conducting discriminant analysis?

Q: How should the total sample be split for estimation and validation purposes

How should the total sample be split for estimation and validation purposes?

Q: What is Wilks’ λ? For what purpose is it used?

What is Wilks’ λ? For what purpose is it used?

Q: What is the standard error of the mean?

What is the standard error of the mean?

Q: What is the procedure for constructing a confidence interval around a mean

What is the procedure for constructing a confidence interval around a mean?

Q: What are the advantages of a ratio scale over an interval scale

What are the advantages of a ratio scale over an interval scale? Are these advantages significant?

Q: What do you see as the major challenges for researchers that emerge

What do you see as the major challenges for researchers that emerge from the ESOMAR definition of marketing research?

Q: Describe cohort analysis. Why is it of special interest?

Describe cohort analysis. Why is it of special interest?

Q: Evaluate the factors that have led to the growth of social media

Evaluate the factors that have led to the growth of social media research.

Q: What are the advantages to the researcher of having an app for

What are the advantages to the researcher of having an app for their MROC?