Questions from Marketing Research

Q: Describe the cross-validation procedure. Describe double cross-validation

Describe the cross-validation procedure. Describe double cross-validation.

Q: What are some of the measures used to assess the relative importance

What are some of the measures used to assess the relative importance of predictors in multiple regression?

Q: Demonstrate the equivalence of regression with dummy variables to one-way

Demonstrate the equivalence of regression with dummy variables to one-way ANOVA.

Q: What are the main uses of regression analysis?

What are the main uses of regression analysis?

Q: Define research design in your own words.

Define research design in your own words.

Q: What is the least squares procedure?

What is the least squares procedure?

Q: How is the strength of association measured in bivariate regression? In

How is the strength of association measured in bivariate regression? In multiple regression?

Q: What is meant by prediction accuracy? What is the standard error

What is meant by prediction accuracy? What is the standard error of the estimate?

Q: What is multiple regression? How is it different from bivariate regression

What is multiple regression? How is it different from bivariate regression?

Q: Explain the meaning of a partial regression coefficient. Why is it

Explain the meaning of a partial regression coefficient. Why is it called that?