Questions from Marketing Research

Q: State the null hypothesis in testing the significance of the overall multiple

State the null hypothesis in testing the significance of the overall multiple regression equation. How is this null hypothesis tested?

Q: What are the objectives of discriminant analysis?

What are the objectives of discriminant analysis?

Q: Explain the concept of structure correlations.

Explain the concept of structure correlations.

Q: How is the statistical significance of discriminant analysis determined?

How is the statistical significance of discriminant analysis determined?

Q: Describe a common procedure for determining the validity of discriminant analysis.

Describe a common procedure for determining the validity of discriminant analysis.

Q: Compare and contrast cross-sectional and longitudinal designs.

Compare and contrast cross-sectional and longitudinal designs.

Q: When the groups are of equal size, how is the accuracy

When the groups are of equal size, how is the accuracy of chance classification determined?

Q: How does the stepwise discriminant procedure differ from the direct method?

How does the stepwise discriminant procedure differ from the direct method?

Q: Describe four examples of the application of discriminant analysis.

Describe four examples of the application of discriminant analysis.

Q: Describe the relationship of discriminant analysis to regression and ANOVA.

Describe the relationship of discriminant analysis to regression and ANOVA.