Questions from Marketing Research

Q: Which non-parametric tests are the counterparts of the two-

Which non-parametric tests are the counterparts of the two-independent samples t test for parametric data?

Q: What measures of variability are commonly computed?

What measures of variability are commonly computed?

Q: Define a spurious correlation.

Define a spurious correlation.

Q: What is meant by a suppressed association? How is it revealed

What is meant by a suppressed association? How is it revealed?

Q: What is an a priori contrast?

What is an a priori contrast?

Q: What is the most powerful test for making a posteriori contrasts?

What is the most powerful test for making a posteriori contrasts? Which test is the most conservative?

Q: How does n-way analysis of variance differ from the one

How does n-way analysis of variance differ from the one-way procedure?

Q: How is the total variation decomposed in n-way analysis of

How is the total variation decomposed in n-way analysis of variance?

Q: What is the most common use of the covariate in ANCOVA?

What is the most common use of the covariate in ANCOVA?

Q: What is the relationship between exploratory, descriptive and causal research?

What is the relationship between exploratory, descriptive and causal research?