Questions from Marketing Research

Q: If you had two sources of secondary data for a project,

If you had two sources of secondary data for a project, the first being dependable but out of date, the second not dependable but up to date, which would you prefer?

Q: Evaluate the desirability of using multiple sources of secondary data and intelligence

Evaluate the desirability of using multiple sources of secondary data and intelligence.

Q: List and describe the main types of syndicated sources of secondary data

List and describe the main types of syndicated sources of secondary data.

Q: Explain what an online panel is, giving examples of different types

Explain what an online panel is, giving examples of different types of panel. What are the advantages and disadvantages of online panels?

Q: What is an audit? Describe the uses, advantages and disadvantages

What is an audit? Describe the uses, advantages and disadvantages of audits.

Q: What challenges exist in trying to quantify the size and growth of

What challenges exist in trying to quantify the size and growth of the marketing research industry on a global basis?

Q: What are the relative advantages and disadvantages of secondary data?

What are the relative advantages and disadvantages of secondary data?

Q: At what stages of the marketing research process can secondary data be

At what stages of the marketing research process can secondary data be used?

Q: Why is it important to locate and analyse secondary data before progressing

Why is it important to locate and analyse secondary data before progressing to primary data?

Q: How may secondary data be used to validate qualitative research findings?

How may secondary data be used to validate qualitative research findings?