Questions from Marketing Research

Q: What role does theory play in the approaches adopted by positivist and

What role does theory play in the approaches adopted by positivist and interpretivist researchers?

Q: What does ethnographic research aim to achieve in the study of consumers

What does ethnographic research aim to achieve in the study of consumers?

Q: What is netnography? What additional consumer insights can netnography deliver?

What is netnography? What additional consumer insights can netnography deliver?

Q: Why may marketing decision makers wish to understand the context of consumption

Why may marketing decision makers wish to understand the context of consumption?

Q: Why may researchers not wish to fully reveal the purpose of a

Why may researchers not wish to fully reveal the purpose of a focus group discussion with participants before it starts?

Q: What can the researcher do to make potential participants want to take

What can the researcher do to make potential participants want to take part in a focus group?

Q: What determines the number of focus groups that should be undertaken in

What determines the number of focus groups that should be undertaken in any research project?

Q: Describe the purpose and benefits of using stimulus material in a focus

Describe the purpose and benefits of using stimulus material in a focus group.

Q: What is an online focus group? What are the distinct advantages

What is an online focus group? What are the distinct advantages and disadvantages of running online compared with traditional focus groups?

Q: What arguments can be used by sceptics of marketing research?

What arguments can be used by sceptics of marketing research?