Questions from Marketing Research

Q: How may a researcher be creative in interpreting a research brief and

How may a researcher be creative in interpreting a research brief and developing a research proposal?

Q: What kinds of statistical adjustments are sometimes made to the data?

What kinds of statistical adjustments are sometimes made to the data?

Q: Describe the weighting process. What are the reasons for weighting?

Describe the weighting process. What are the reasons for weighting?

Q: What are dummy variables? Why are such variables created?

What are dummy variables? Why are such variables created?

Q: Explain why scale transformations are made.

Explain why scale transformations are made.

Q: Which scale transformation procedure is most commonly used? Briefly describe this

Which scale transformation procedure is most commonly used? Briefly describe this procedure.

Q: What considerations are involved in selecting a data analysis strategy?

What considerations are involved in selecting a data analysis strategy?

Q: What activities are involved in the preliminary checking of questionnaires that have

What activities are involved in the preliminary checking of questionnaires that have been returned from the field?

Q: What is meant by editing a questionnaire?

What is meant by editing a questionnaire?

Q: How are unsatisfactory responses that are discovered in editing treated?

How are unsatisfactory responses that are discovered in editing treated?