Questions from Marketing Research

Q: Under what conditions would a sample be preferable to a census?

Under what conditions would a sample be preferable to a census? A census preferable to a sample?

Q: Describe snowball sampling. How may the technique be supported by qualitative

Describe snowball sampling. How may the technique be supported by qualitative research techniques?

Q: What are the distinguishing features of simple random sampling?

What are the distinguishing features of simple random sampling?

Q: Describe the procedure for selecting a systematic random sample.

Describe the procedure for selecting a systematic random sample.

Q: What is the role of theory in the development of a research

What is the role of theory in the development of a research approach?

Q: Describe stratified sampling. What are the criteria for the selection of

Describe stratified sampling. What are the criteria for the selection of stratification variables?

Q: What are the differences between proportionate and disproportionate stratified sampling?

What are the differences between proportionate and disproportionate stratified sampling?

Q: Describe the cluster sampling procedure. What is the key distinction between

Describe the cluster sampling procedure. What is the key distinction between cluster sampling and stratified sampling?

Q: Describe the sampling design process.

Describe the sampling design process.

Q: How should the target population be defined? How does this definition

How should the target population be defined? How does this definition link with the definition of a marketing research problem?