Questions from Marketing Research

Q: Describe the issues involved in pilot-testing a questionnaire.

Describe the issues involved in pilot-testing a questionnaire.

Q: What expectations does the researcher have of potential questionnaire participants – in

What expectations does the researcher have of potential questionnaire participants – in terms of how they will react to the experience of completing a questionnaire?

Q: What does the researcher have to offer potential questionnaire participants?

What does the researcher have to offer potential questionnaire participants? Why should this question be considered?

Q: Describe the factors that may affect the approach to a research problem

Describe the factors that may affect the approach to a research problem.

Q: How would you determine whether a specific question should be included in

How would you determine whether a specific question should be included in a questionnaire?

Q: What are the reasons why participants may be (a)

What are the reasons why participants may be (a) unable to answer and (b) unwilling to answer the question asked?

Q: Explain the errors of omission, telescoping and creation. What can

Explain the errors of omission, telescoping and creation. What can be done to reduce such errors?

Q: Explain the concepts of aided and unaided recall.

Explain the concepts of aided and unaided recall.

Q: What can a researcher do to make the request for information seem

What can a researcher do to make the request for information seem legitimate?

Q: What are the advantages and disadvantages of unstructured questions?

What are the advantages and disadvantages of unstructured questions?