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Describe the constant sum scale. How is it different from the other comparative rating scales?
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Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following. Give reasons for your choice. a. I like to listen to the radio when I am revising for exams Disagree Agr...
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What are some differences between a marketing decision problem and a marketing research problem?
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Describe the semantic differential scale and the Likert scale. For what purposes are these scales used?
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What are the issues involved in designing multiple-choice questions?
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What are the guidelines available for deciding on question wording?
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What is a leading question? Give an example.
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What is the proper order for questions intended to obtain basic, classification and identification information?
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What guidelines are available for deciding on the form and layout of a questionnaire?
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