Questions from Marketing Research


Q: Is it necessary for every research project to have a set of

Is it necessary for every research project to have a set of hypotheses? Why or why not?

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Q: List any five extraneous variables and give an example to show how

List any five extraneous variables and give an example to show how each can reduce internal validity.

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Q: Describe the various methods for controlling extraneous sources of variation.

Describe the various methods for controlling extraneous sources of variation.

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Q: What is the key characteristic that distinguishes true experimental designs from pre

What is the key characteristic that distinguishes true experimental designs from pre-experimental designs?

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Q: List the steps involved in implementing the post-test-only

List the steps involved in implementing the post-test-only control group design. Describe the design symbolically.

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Q: What is a time series experiment? When is it used?

What is a time series experiment? When is it used?

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Q: How is a multiple time series design different from a basic time

How is a multiple time series design different from a basic time series design?

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Q: What advantages do statistical designs have over basic designs?

What advantages do statistical designs have over basic designs?

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Q: What is measurement?

What is measurement?

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Q: What are the major decisions involved in constructing an itemised rating scale

What are the major decisions involved in constructing an itemised rating scale? How many scale categories should be used in an itemised rating scale? Why?

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