Questions from Marketing Research


Q: Explain, using examples, where trace analysis may be used.

Explain, using examples, where trace analysis may be used.

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Q: Describe the criteria by which you would evaluate the relative benefits of

Describe the criteria by which you would evaluate the relative benefits of different observation techniques.

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Q: What is the difference between qualitative and quantitative observation?

What is the difference between qualitative and quantitative observation?

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Q: Describe the relative advantages and disadvantages of observation.

Describe the relative advantages and disadvantages of observation.

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Q: Describe a marketing research problem in which both survey and observation techniques

Describe a marketing research problem in which both survey and observation techniques could be used for obtaining the information needed.

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Q: Discuss the dilemma faced by the survey designer who wishes to develop

Discuss the dilemma faced by the survey designer who wishes to develop a survey that is not prone to interviewer bias but also sees that interviewer rapport with participants is vital to the success o...

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Q: Evaluate the reasons why response rates to industrial surveys are declining.

Evaluate the reasons why response rates to industrial surveys are declining.

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Q: Why do interviewers need to probe participants in surveys? What distinguishes

Why do interviewers need to probe participants in surveys? What distinguishes survey probing from probing conducted in qualitative interviews?

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Q: What are the relevant factors for evaluating which survey method is best

What are the relevant factors for evaluating which survey method is best suited to a particular research project?

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Q: What are the differences between research questions and hypotheses?

What are the differences between research questions and hypotheses?

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