Questions from Marketing Research

Q: What are projective techniques? In what circumstances should projective techniques be

What are projective techniques? In what circumstances should projective techniques be used?

Q: Describe the ‘word association’ technique. Give an example of a

Describe the ‘word association’ technique. Give an example of a situation in which this technique is especially useful.

Q: How may the social and cultural background of researchers affect the way

How may the social and cultural background of researchers affect the way they: a. gather qualitative data? b. interpret the whole array of qualitative data they have gathered?

Q: Evaluate ‘when’ the stage of data verification should occur.

Evaluate ‘when’ the stage of data verification should occur.

Q: How may theoretical sampling aid the process of verification?

How may theoretical sampling aid the process of verification?

Q: How may different types of software help in the whole process of

How may different types of software help in the whole process of qualitative data gathering and analysis?

Q: Evaluate the main concerns that exist with the use of software in

Evaluate the main concerns that exist with the use of software in qualitative data analysis.

Q: Summarise the nature of threats and opportunities that social media offer the

Summarise the nature of threats and opportunities that social media offer the researcher.

Q: Why is the researcher’s understanding of their social and cultural values particularly

Why is the researcher’s understanding of their social and cultural values particularly important in international marketing research?

Q: Why does the interpretation of qualitative findings have ethical implications?

Why does the interpretation of qualitative findings have ethical implications?