Questions from Marketing Research

Q: What are some of the additional variables used for profiling the clusters

What are some of the additional variables used for profiling the clusters?

Q: How can you ensure you have properly gained informed consent when carrying

How can you ensure you have properly gained informed consent when carrying out a survey?

Q: What are the consequences of unethical behaviour by marketing researchers?

What are the consequences of unethical behaviour by marketing researchers?

Q: Why does research into children create particular ethical challenges?

Why does research into children create particular ethical challenges?

Q: Describe the purpose of marketing research.

Describe the purpose of marketing research.

Q: What kinds of new skills are increasingly being demanded from researchers?

What kinds of new skills are increasingly being demanded from researchers?

Q: What is an in-depth interview? Summarise the process of

What is an in-depth interview? Summarise the process of administering an indepth interview.

Q: Describe the ‘story completion’ technique. Give an example of the

Describe the ‘story completion’ technique. Give an example of the type of participant and the context in which such a technique would work.

Q: Describe the criteria by which researchers may evaluate the relative worth of

Describe the criteria by which researchers may evaluate the relative worth of qualitative techniques.

Q: Why is the context of questioning particularly important when conducting indepth interviews

Why is the context of questioning particularly important when conducting indepth interviews in international marketing research?