Questions from Marketing Research


Q: What is meant by the term ‘communality of a variable’?

What is meant by the term ‘communality of a variable’?

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Q: Present a classification of clustering procedures.

Present a classification of clustering procedures.

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Q: For what purpose is the Kaiser–Meyer–Olkin measure of

For what purpose is the Kaiser–Meyer–Olkin measure of sampling adequacy used?

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Q: Why is the average linkage method usually preferred to single linkage and

Why is the average linkage method usually preferred to single linkage and complete linkage?

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Q: What are the two major disadvantages of non-hierarchical clustering procedures

What are the two major disadvantages of non-hierarchical clustering procedures?

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Q: What is the most commonly used measure of similarity in cluster analysis

What is the most commonly used measure of similarity in cluster analysis?

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Q: What factors influence the choice of an MDS procedure?

What factors influence the choice of an MDS procedure?

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Q: How do you assess the validity of a measurement model?

How do you assess the validity of a measurement model?

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Q: Explain how eigenvalues are used to determine the number of factors.

Explain how eigenvalues are used to determine the number of factors.

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Q: When is it useful to calculate factor scores?

When is it useful to calculate factor scores?

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