Questions from Marketing Research

Q: What characteristics distinguish b2b marketing from consumer marketing?

What characteristics distinguish b2b marketing from consumer marketing?

Q: What challenges do b2b marketers face in managing relationships?

What challenges do b2b marketers face in managing relationships?

Q: How do the concepts of business networks and relationships relate to each

How do the concepts of business networks and relationships relate to each other?

Q: What are the five major differences between b2b and consumer marketing?

What are the five major differences between b2b and consumer marketing?

Q: Describe the sampling challenges that the b2b researcher faces.

Describe the sampling challenges that the b2b researcher faces.

Q: What does ‘access’ mean in the context of b2b marketing research

What does ‘access’ mean in the context of b2b marketing research?

Q: Upon what basis may a researcher decide which variables should be selected

Upon what basis may a researcher decide which variables should be selected to formulate a clustering problem?

Q: What is b2g marketing? What kinds of challenges might be associated

What is b2g marketing? What kinds of challenges might be associated with b2g marketing research?

Q: Evaluate the reasons why gaining access to key participants may be so

Evaluate the reasons why gaining access to key participants may be so difficult. Why may gaining access grow more difficult over time?

Q: Why is participant anonymity so important in market research?

Why is participant anonymity so important in market research?