Questions from Marketing Research

Q: Why is self-regulation viewed as important by professional bodies in

Why is self-regulation viewed as important by professional bodies in marketing research?

Q: Describe the key concepts embedded in the ESOMAR code of conduct.

Describe the key concepts embedded in the ESOMAR code of conduct.

Q: How can researchers prevent adverse effects from occurring when carrying out focus

How can researchers prevent adverse effects from occurring when carrying out focus groups?

Q: What are the particular ethical challenges associated with the use of secondary

What are the particular ethical challenges associated with the use of secondary data?

Q: Summarise the threats presented by new technologies to the effectiveness of anonymization

Summarise the threats presented by new technologies to the effectiveness of anonymization of participant data.

Q: Discuss the similarity and difference between cluster analysis and discriminant analysis.

Discuss the similarity and difference between cluster analysis and discriminant analysis.

Q: For what purposes are MDS procedures used?

For what purposes are MDS procedures used?

Q: What is the major difference between principal components analysis and common factor

What is the major difference between principal components analysis and common factor analysis?

Q: Explain the concept of uninformed consent.

Explain the concept of uninformed consent.

Q: What hypothesis is examined by Bartlett’s test of sphericity? For what

What hypothesis is examined by Bartlett’s test of sphericity? For what purpose is this test used?