Questions from Marketing Research

Q: Why may in-depth interviews or projective techniques upset or disturb

Why may in-depth interviews or projective techniques upset or disturb participants?

Q: Describe a projective technique that you feel would work particularly well online

Describe a projective technique that you feel would work particularly well online – without the use of webcams.

Q: What limitations are there to conducting in-depth interviews online,

What limitations are there to conducting in-depth interviews online, compared with meeting participants face to face?

Q: What are the major advantages of in-depth interviews?

What are the major advantages of in-depth interviews?

Q: What are the requirements of the researcher undertaking in-depth interviews

What are the requirements of the researcher undertaking in-depth interviews? Why are these requirements particularly important when conducting interviews with managers?

Q: Why may a structure be applied to the in-depth interview

Why may a structure be applied to the in-depth interview in the form of laddering or the repertory grid technique?

Q: What arguments would you use to make the case for greater investment

What arguments would you use to make the case for greater investment in marketing research?

Q: Describe the process of administering the repertory grid technique.

Describe the process of administering the repertory grid technique.

Q: Evaluate the context and timing requirements that you think would be needed

Evaluate the context and timing requirements that you think would be needed to make the repertory grid technique work.

Q: Choose any particular application of an in-depth interview and present

Choose any particular application of an in-depth interview and present a case for why you think the technique may work much better than a focus group.