Questions from Marketing Research


Q: What is the significance of a qualitative researcher having a theoretical and

What is the significance of a qualitative researcher having a theoretical and marketing understanding of the subject they are researching?

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Q: Why should a qualitative researcher maintain a field notebook?

Why should a qualitative researcher maintain a field notebook?

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Q: What should be recorded in a field notebook?

What should be recorded in a field notebook?

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Q: What may be classified as ‘data’ when assembling data as part

What may be classified as ‘data’ when assembling data as part of the data analysis process?

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Q: What does the word ‘coding’ mean in the context of qualitative

What does the word ‘coding’ mean in the context of qualitative data analysis? What problems do you see associated with the process of coding?

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Q: What are the advantages and disadvantages of handing over recordings of qualitative

What are the advantages and disadvantages of handing over recordings of qualitative interviews to a typist who has taken no part in the interviews?

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Q: Evaluate the purpose of displaying qualitative data.

Evaluate the purpose of displaying qualitative data.

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Q: What advantages and disadvantages do you see in displaying qualitative data in

What advantages and disadvantages do you see in displaying qualitative data in a spreadsheet format?

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Q: What are the most common forms of analytical models?

What are the most common forms of analytical models?

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Q: Given that survey researchers may impose their language and logic upon potential

Given that survey researchers may impose their language and logic upon potential participants, what do you see as being the advantages and disadvantages of conducting surveys?

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