Questions from Marketing Research

Q: What are the distinct advantages of conducting a survey using CAPI technology

What are the distinct advantages of conducting a survey using CAPI technology compared with a traditional postal survey?

Q: What are the distinct advantages of conducting a survey using CAPI technology

What are the distinct advantages of conducting a survey using CAPI technology compared with a traditional postal survey?

Q: How would you classify mystery shopping as an observation technique? Why

How would you classify mystery shopping as an observation technique? Why would you classify it in this way?

Q: How may electronic observation techniques be used in supermarkets?

How may electronic observation techniques be used in supermarkets?

Q: What are the requirements for inferring a causal relationship between two variables

What are the requirements for inferring a causal relationship between two variables?

Q: Compare the characteristics of laboratory and field experimentation.

Compare the characteristics of laboratory and field experimentation.

Q: Should descriptive research be used for investigating causal relationships? Why

Should descriptive research be used for investigating causal relationships? Why or why not?

Q: What is test marketing? What are the major types of test

What is test marketing? What are the major types of test marketing?

Q: What is the main difference between a standard test market and a

What is the main difference between a standard test market and a controlled test market?

Q: Differentiate between internal and external validity.

Differentiate between internal and external validity.