Questions from Marketing Research

Q: What is confirmatory factor analysis? How is it similar to and

What is confirmatory factor analysis? How is it similar to and different from exploratory factor analysis?

Q: How do you establish convergent and discriminant validity in an SEM framework

How do you establish convergent and discriminant validity in an SEM framework?

Q: Why is the quality of report presentation vital to the success of

Why is the quality of report presentation vital to the success of a marketing research project?

Q: What are the advantages and disadvantages of presenting data using 3D charts

What are the advantages and disadvantages of presenting data using 3D charts?

Q: What is a ‘cluster’?

What is a ‘cluster’?

Q: What is the purpose of an oral presentation? What guidelines should

What is the purpose of an oral presentation? What guidelines should be followed in an oral presentation?

Q: To what extent should researchers interpret the information they present in a

To what extent should researchers interpret the information they present in a report?

Q: Why should marketing research projects be evaluated after they have been completed

Why should marketing research projects be evaluated after they have been completed?

Q: What is the difference between dissemination and communication of research findings?

What is the difference between dissemination and communication of research findings?

Q: Describe a commonly used format for writing marketing research reports.

Describe a commonly used format for writing marketing research reports.