Questions from Marketing Research


Q: What is meant by a spatial map?

What is meant by a spatial map?

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Q: Describe the steps involved in conducting MDS.

Describe the steps involved in conducting MDS.

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Q: Describe the factor analysis model.

Describe the factor analysis model.

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Q: Describe the direct and derived approaches to obtaining MDS input data.

Describe the direct and derived approaches to obtaining MDS input data.

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Q: What guidelines are used for deciding on the number of dimensions in

What guidelines are used for deciding on the number of dimensions in which to obtain an MDS solution?

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Q: Describe the ways in which the reliability and validity of MDS solutions

Describe the ways in which the reliability and validity of MDS solutions can be assessed.

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Q: What is the difference between internal and external analysis of preference data

What is the difference between internal and external analysis of preference data?

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Q: What characteristics distinguish SEM from other multivariate techniques?

What characteristics distinguish SEM from other multivariate techniques?

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Q: What is average variance extracted? Why is it useful to calculate

What is average variance extracted? Why is it useful to calculate this statistic?

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Q: What is a second-order factor model? How is it

What is a second-order factor model? How is it different from a first-order factor model?

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