Questions from Marketing Research

Q: What is a structural theory and how is it different from measurement

What is a structural theory and how is it different from measurement theory?

Q: How do we determine whether the difference between two structural path coefficients

How do we determine whether the difference between two structural path coefficients is significant?

Q: What is a recursive model? Why is this aspect relevant in

What is a recursive model? Why is this aspect relevant in SEM?

Q: Briefly define the following terms: dendrogram, icicle plot, agglomeration

Briefly define the following terms: dendrogram, icicle plot, agglomeration schedule and cluster membership.

Q: SEM is similar to what other multivariate techniques? How is it

SEM is similar to what other multivariate techniques? How is it similar?

Q: What is the role of theory in SEM?

What is the role of theory in SEM?

Q: What is a measurement model? Why is it estimated?

What is a measurement model? Why is it estimated?

Q: How is model fit assessed in SEM?

How is model fit assessed in SEM?

Q: What are the similarities and differences between an absolute and incremental fit

What are the similarities and differences between an absolute and incremental fit index?

Q: What are the similarities and differences between a parsimony and incremental fit

What are the similarities and differences between a parsimony and incremental fit index?