Questions from Marketing Research

Q: What is a sampling unit? How is it different from the

What is a sampling unit? How is it different from the population element?

Q: To what extent may the availability of sampling frames determine the definition

To what extent may the availability of sampling frames determine the definition of a population?

Q: What qualitative factors should be considered in determining the sample size?

What qualitative factors should be considered in determining the sample size?

Q: How do probability sampling techniques differ from non-probability sampling techniques

How do probability sampling techniques differ from non-probability sampling techniques? What factors should be considered in choosing between probability and non-probability sampling?

Q: What is the least expensive and least time-consuming of all

What is the least expensive and least time-consuming of all sampling techniques? What are the major limitations of this technique?

Q: What kinds of decisions are made by marketing managers? How does

What kinds of decisions are made by marketing managers? How does marketing research help in supporting these decisions?

Q: Why is it vital to define the marketing research problem correctly?

Why is it vital to define the marketing research problem correctly?

Q: What is the major difference between judgemental and convenience sampling? Give

What is the major difference between judgemental and convenience sampling? Give examples of where each of these techniques may be successfully applied.

Q: Define: a. the sampling distribution b. finite

Define: a. the sampling distribution b. finite population correction c. confidence intervals.

Q: Define what is meant by absolute precision and relative precision when estimating

Define what is meant by absolute precision and relative precision when estimating a population proportion.