Questions from Marketing Research


Q: What aspects are involved in the supervision of survey fieldworkers?

What aspects are involved in the supervision of survey fieldworkers?

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Q: How can participant selection problems be controlled?

How can participant selection problems be controlled?

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Q: What is validation of survey fieldwork? How is this done?

What is validation of survey fieldwork? How is this done?

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Q: Describe the criteria that should be used for evaluating survey fieldworkers.

Describe the criteria that should be used for evaluating survey fieldworkers.

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Q: Comment on the following field situations, making recommendations for corrective action

Comment on the following field situations, making recommendations for corrective action: a. One of the interviewers has an excessive rate of refusals in face-to-face home interviews. b. In a CATI sit...

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Q: Describe the survey fieldwork/data-collection process.

Describe the survey fieldwork/data-collection process.

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Q: What qualifications should survey fieldworkers possess?

What qualifications should survey fieldworkers possess?

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Q: What are the guidelines for asking questions?

What are the guidelines for asking questions?

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Q: What are the components of a marketing research brief?

What are the components of a marketing research brief?

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Q: Describe and illustrate the differences between probing in a survey and in

Describe and illustrate the differences between probing in a survey and in an in-depth interview.

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