Questions from Marketing Research

Q: Based on your understanding of Chapter 1, what kind of information

Based on your understanding of Chapter 1, what kind of information about products, services, and customers should the owners of Santa Fe Grill consider collecting?

Q: What challenges do researchers face in conducting research with the Latino marketplace

What challenges do researchers face in conducting research with the Latino marketplace online? How can researchers minimize the effects of these difficulties?

Q: What are relationships? What is a positive relationship? What is

What are relationships? What is a positive relationship? What is a negative relationship? Give an example of a positive and a negative relationship.

Q: What is the difference between a parameter and a sample statistic?

What is the difference between a parameter and a sample statistic?

Q: What are the major differences between quantitative and qualitative research methods?

What are the major differences between quantitative and qualitative research methods? What skills must a researcher have to develop and implement each type of design?

Q: Compare the unique characteristics, main research objectives, and advantages/

Compare the unique characteristics, main research objectives, and advantages/disadvantages of the in-depth and focus group interviewing techniques.

Q: Explain the pros and cons of using qualitative research in each of

Explain the pros and cons of using qualitative research in each of the following situations: Adding carbonation to Gatorade and selling it as a true soft drink b. Finding new consumption usages for A...

Q: What are the characteristics of a good focus group moderator? What

What are the characteristics of a good focus group moderator? What is the purpose of a moderator’s guide?

Q: Why is it important to have 8 to 12 participants in a

Why is it important to have 8 to 12 participants in a focus group? What difficulties might exist in meeting that objective?

Q: Why are the screening activities so important in the selection of focus

Why are the screening activities so important in the selection of focus group participants? Develop a screening form that would allow you to select participants for a focus group on the benefits and c...