Questions from Service Management

Q: For example, 5.3, the Ocean World theme park

For example, 5.3, the Ocean World theme park, make an argument for not locating popular attractions next to each other.

Q: Discuss the implications of service outsourcing for employees, stockholders, customers

Discuss the implications of service outsourcing for employees, stockholders, customers, and host-country economy when a firm outsources a call center overseas.

Q: What ethical issues are associated with micromarketing?

What ethical issues are associated with micromarketing?

Q: The CRAFT program is an example of a heuristic programming approach to

The CRAFT program is an example of a heuristic programming approach to problem solving. Why might CRAFT not find the optimal solution to a layout problem?

Q: How has social media affected the growth of the service industry?

How has social media affected the growth of the service industry?

Q: How do the five dimensions of service quality differ from those of

How do the five dimensions of service quality differ from those of product quality?

Q: What features of social media have service firms leveraged in developing their

What features of social media have service firms leveraged in developing their competitive strategies?

Q: Why is measuring service quality so difficult?

Why is measuring service quality so difficult?

Q: Identify areas within a few selected service industries (e.g

Identify areas within a few selected service industries (e.g., health care and hospitality) that can benefit from external consultants.

Q: Illustrate the four components in the cost of quality for a service

Illustrate the four components in the cost of quality for a service of your choice.