Questions from Consumer Behavior

Q: Go to www.victoriassecret.com. How does this famous

Go to www.victoriassecret.com. How does this famous website use enhancement of the self to attract consumers? Would you expect males to visit the site as well as females? How could the site make it ea...

Q: The clothing chain H&M features computer-generated models

The clothing chain H&M features computer-generated models on its Web site. The company drew criticism for presenting only picture-perfect people; for example, the Norwegian Broadcasting Corporation a...

Q: Name the levels in Maslow’s Hierarchy and give an example of a

Name the levels in Maslow’s Hierarchy and give an example of a marketing appeal that is focused at each level.

Q: List three types of perceived risk and give an example of each

List three types of perceived risk and give an example of each?

Q: What is the difference between a mood and an emotion?

What is the difference between a mood and an emotion?

Q: What is mood congruency and how to advertisers use it?

What is mood congruency and how to advertisers use it?

Q: What is consumer involvement? How does this concept relate to motivation

What is consumer involvement? How does this concept relate to motivation?

Q: Why can “mindless” decision making actually be more efficient than

Why can “mindless” decision making actually be more efficient than devoting a lot of thought to what we buy?

Q: List three product attributes that consumers can use as product quality signals

List three product attributes that consumers can use as product quality signals and provide an example of each.

Q: Describe the difference between inertia and brand loyalty.

Describe the difference between inertia and brand loyalty.