Questions from General Marketing

Q: Name and describe the two broad new-product pricing strategies.

Name and describe the two broad new-product pricing strategies. When would each be appropriate?

Q: Using www.krazycouponlady.com, click on Stores, Coupons

Using www.krazycouponlady.com, click on Stores, Coupons, and Deals on the navigation bar and make a list of the featured products. Identify the pricing strategy used by the retailer.

Q: Is Google a market-centered company? Support your answer.

Is Google a market-centered company? Support your answer.

Q: Define competitive advantage. How do companies go about finding their competitive

Define competitive advantage. How do companies go about finding their competitive advantage?

Q: Describe the strategies market challengers can adopt and explain why challengers might

Describe the strategies market challengers can adopt and explain why challengers might have an advantage over market leaders.

Q: Compare the evolving company orientations used to adapt to the fast-

Compare the evolving company orientations used to adapt to the fast-changing competitive environment. Is there one orientation that companies should be following?

Q: How is Facebook Login expanding the total demand for social networks?

How is Facebook Login expanding the total demand for social networks?

Q: Is Volkswagen a competitor-centered company, customer-centered company

Is Volkswagen a competitor-centered company, customer-centered company, or marketcentered company? Explain your answer.

Q: What competitive thinking moved Volkswagen, one of the world’s major automakers

What competitive thinking moved Volkswagen, one of the world’s major automakers, to cheat on emission standards rather than comply with them? How could Volkswagen have prevented this scandal, and what...

Q: How much revenue does one market share point represent in this industry

How much revenue does one market share point represent in this industry? Assuming total market sales remain the same, what sales must Resource attain to be among the top 10 selling brands?