Questions from General Marketing

Q: Briefly explain what marketing is.

Briefly explain what marketing is.

Q: What does ii mean for a firm to have a competitive advantage

What does ii mean for a firm to have a competitive advantage? What gives a firm a competitive advantage?

Q: Think about some of the products and services you purchase each month

Think about some of the products and services you purchase each month (pizza on Saturday night or your smart phone bill) as well as a few impulse purchases you might make (new music from iTunes). Cate...

Q: Assume you are a sales manager of products used in landscaping.

Assume you are a sales manager of products used in landscaping. Your customers are municipalities that range in size from very large to very small. Your company offers its customers a wide range of pr...

Q: Outsourcing and offshoring are practices often surrounded by controversy. What are

Outsourcing and offshoring are practices often surrounded by controversy. What are the benefits of outsourcing for businesses? For consumers? What are the disadvantages of outsourcing for businesses?...

Q: Consumers often buy products because they feel pressure from reference groups to

Consumers often buy products because they feel pressure from reference groups to conform. Does conformity exert a positive or a negative influence on consumers? With what types of products is conformi...

Q: E-commerce is dramatically changing the way B2B transactions take place

E-commerce is dramatically changing the way B2B transactions take place. What are the advantages of B2B e-commerce to companies? To society? Are there any disadvantages of B2B e-commerce?

Q: M-commerce (short for mobile commerce) is a rapidly

M-commerce (short for mobile commerce) is a rapidly growing category of e-commerce that takes place via a smart phone or tablet instead of a desktop or laptop computer. How has M-commerce changed the...

Q: The practice of buying business products based on sealed competitive bids is

The practice of buying business products based on sealed competitive bids is popular among all types of business buyers. What are the advantages and disadvantages of this practice to buyers? What are...

Q: When firms implement a single sourcing policy in their buying, other

When firms implement a single sourcing policy in their buying, other possible suppliers do not have an opportunity to compete for the business. Is this ethical? What are the advantages to the company?...