Questions from Global Marketing

Q: Why is it difficult – financially and legally – to terminate a

Why is it difficult – financially and legally – to terminate a relationship with overseas intermediaries? What should be done to prevent or minimize such difficulties?

Q: . Identify the ways to reach foreign markets by making a

. Identify the ways to reach foreign markets by making a domestic sale.

Q: As the global marketing manager for Coca-Cola, how would

As the global marketing manager for Coca-Cola, how would you monitor reactions around the world to a major competitor such as Pepsi?

Q: Discuss the financial and pricing techniques for motivating foreign distributors.

Discuss the financial and pricing techniques for motivating foreign distributors.

Q: Which marketing tasks should be handled by the exporter and which ones

Which marketing tasks should be handled by the exporter and which ones by its intermediaries in foreign markets?

Q: Under what circumstances should franchising be considered? How do these circumstances

Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?

Q: Apart from the management fees involved, what benefits might a firm

Apart from the management fees involved, what benefits might a firm derive from entering into management contracts overseas?

Q: Describe the typology of subcontractors based on the differences in the contractor

Describe the typology of subcontractors based on the differences in the contractor/subcontractor relationship.

Q: Explain the main differences between the US and the Japanese subsupplier systems

Explain the main differences between the US and the Japanese subsupplier systems.

Q: How are project exports/turnkey projects different from general subcontracting in

How are project exports/turnkey projects different from general subcontracting in the industrial market?