Questions from Global Marketing


Q: What are your views on lobbying efforts by foreign firms?

What are your views on lobbying efforts by foreign firms?

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Q: Why is it so difficult for an international marketer to deal with

Why is it so difficult for an international marketer to deal with bribery?

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Q: Identify appropriate organizational structures for managing international product development. Discuss key

Identify appropriate organizational structures for managing international product development. Discuss key features of the structure(s) suggested.

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Q: What key internal/external factors influence the organizational structure? Can

What key internal/external factors influence the organizational structure? Can you think of additional factors? Explain.

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Q: Discuss the pros and cons of standardizing the marketing management process.

Discuss the pros and cons of standardizing the marketing management process. Is a standardized process of more benefit to the company pursuing a national market strategy or a global market strategy?

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Q: Discuss to what degree the choice of organizational structure is essentially a

Discuss to what degree the choice of organizational structure is essentially a choice between headquarters centralization and local autonomy.

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Q: Would Tokyo be a good test market for a new brand planned

Would Tokyo be a good test market for a new brand planned to be marketed worldwide? Why or why not?

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Q: Discuss why firms need global marketing controls.

Discuss why firms need global marketing controls.

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Q: What is meant by performance indicators? Why does a firm

What is meant by performance indicators? Why does a firm need them?

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Q: Identify the major weaknesses inherent in the international division structure.

Identify the major weaknesses inherent in the international division structure.

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