Questions from Global Marketing


Q: 1. What are the main motives for the internationalization of EPE

1. What are the main motives for the internationalization of EPE? 2. What can EPE do to maintain a steady income stream from abroad? 3. What are the most obvious assets for further internationalizatio...

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Q: TOMS is not a non-profit organization but operates on a

TOMS is not a non-profit organization but operates on a One for One mission: For every pair of TOMS Shoes purchased, a pair of new shoes is given to a child in need. At the beginning of 2013, over 10...

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Q: 1. Which of the internationalization models presented in this chapter fits

1. Which of the internationalization models presented in this chapter fits best to the internationalization of Zumba? 2. Why has Zumba’s global business model been so successful?

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Q: 1. List the criteria that you should use for choosing new

1. List the criteria that you should use for choosing new international markets 2. If you were to advise DreamWorks Classics would you recommend them to use the ‘organic’ or ‘born global’ pathway for...

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Q: Reebok (www.reebok.com/www.adidas-

Reebok (www.reebok.com/www.adidas-group.com) specializes in the design, marketing and distribution of sports and fitness products including footwear, apparel and accessories, as well as footwear and a...

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Q: 1. What were Microsoft’s motives in entering the games console market

1. What were Microsoft’s motives in entering the games console market with Xbox back in 2001? 2. What are the competitive advantages of Microsoft Xbox One and Sony’s PlayStation 4? 3. What are the com...

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Q: DJI Technology Co. Ltd – a Chinese ‘born global’ is

DJI Technology Co. Ltd – a Chinese ‘born global’ is dominating the world market for drones with its Phantom Most growth in the drone industry is on the consumer/commercial side, as the drone market sh...

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Q: Nike sells their products to retail accounts, through NIKE-owned

Nike sells their products to retail accounts, through NIKE-owned retail stores, and through a mix of independent distributors and licensees, in over 160 countries around the world. Nearly all the prod...

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Q: Explain why a country’s balance of trade may be of interest to

Explain why a country’s balance of trade may be of interest to an international marketer.

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Q: Teepack Spezialmaschinen GmbH – organizing a global survey of customer satisfaction www

Teepack Spezialmaschinen GmbH – organizing a global survey of customer satisfaction www.teepack.com 1. How would you forecast worldwide demand for tea bag machines? 2. How can Teepack and Teekanne use...

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