Questions from Global Marketing


Q: 1. Discuss the appropriateness of the screening model used in this

1. Discuss the appropriateness of the screening model used in this case. 2. Suggest another screening model that could be relevant for Philips Lighting to use in the Middle East.

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Q: 1. What are the foundations of Oreo’s global success?

1. What are the foundations of Oreo’s global success? 2. What demographic changes and cultural issues might influence the future global market for Oreo? 3. What are the most important screening criter...

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Q: 1. Which kind of market entry mode would you generally suggest

1. Which kind of market entry mode would you generally suggest for Jarlsberg: (a) in Scandinavia? (b) in Asia? 2. What are the general motives for choosing a hierarchical mode (own subsidiary) in the...

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Q: 1. What are the differences between the global strategies of Ansell

1. What are the differences between the global strategies of Ansell and the other three competitors? 2. Which entry mode would you recommend for Ansell’s sourcing (purchasing or production) of condoms...

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Q: Understanding entry modes into the Chinese market China became a member

Understanding entry modes into the Chinese market China became a member of the WTO on 11 December 2001, and is currently in the process of completing a seven-year transitional period. Overall, the Ch...

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Q: 1. What are the main advantages and disadvantages for Arcus of

1. What are the main advantages and disadvantages for Arcus of using export modes, compared to other entry modes, for its Linie Aquavit? 2. What should be Arcus’ main criteria for selecting new distri...

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Q: 1. Which region of the world would you recommend Parle Products

1. Which region of the world would you recommend Parle Products to penetrate as its first choice? 2. What kind of export mode would be most relevant for Parle Products? 3. How could Parle Products con...

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Q: Honest Tea is a tea company based in Maryland, USA.

Honest Tea is a tea company based in Maryland, USA. Honest Tea was founded in 1998 by Seth Goldman (now President and CEO, or as he calls it, ‘Tea-EO’) and Barry Nalebuff, to sell ‘bottled iced tea th...

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Q: 1. Do you think that Hello Kitty will continue to rule

1. Do you think that Hello Kitty will continue to rule the world? What are the pros and cons? 2. What are the reasons that Hello Kitty is licensed to so many different product manufacturers? 3. Sugges...

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Q: In 1993, the Danish textile firm, Kabooki, was given

In 1993, the Danish textile firm, Kabooki, was given the rights to use the LEGO brand (licensing-in) in connection with production and sales of children’s clothes. LEGO children’s clothes have the fol...

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