Questions from Global Marketing

Q: I. Synopsis SodaStream International Ltd is the leading manufacturer and distributor

I. Synopsis SodaStream International Ltd is the leading manufacturer and distributor of home soda maker systems, with products available in 60,000 stores in 45 countries. The firm offers carbonation m...

Q: I. Synopsis The female condom was invented by a Danish physician

I. Synopsis The female condom was invented by a Danish physician who obtained a US patent for the product in 1988. The physician subsequently sold certain rights to the female condom to an American co...

Q: I. Synopsis Zalando is an online provider of shoes and

I. Synopsis Zalando is an online provider of shoes and fashion items. The company offers a variety of products for women, men and children with over 1,500 international brands. It also provides a com...

Q: I. Synopsis Ferrari is among the world’s leading luxury brands focused

I. Synopsis Ferrari is among the world’s leading luxury brands focused on the design, engineering, production and sale of the world’s most recognizable luxury performance sports cars. The brand symbol...

Q: As English is the world language of business, is it necessary

As English is the world language of business, is it necessary for UK managers to learn a foreign language?

Q: I. Synopsis The name Raleigh (www.raleigh.

I. Synopsis The name Raleigh (www.raleigh.co.uk) has been synonymous with bikes since the company was founded in a small workshop on Raleigh Street by three men, in 1886. Raleigh sold its Triumph roa...

Q: I. Synopsis Netflix is one of the world’s largest internet

I. Synopsis Netflix is one of the world’s largest internet subscription services for movies and TV shows. Subscribers can instantly watch content streamed to their TVs, computers and mobile devices a...

Q: I. Synopsis Autoliv is a systems supplier and the development partner

I. Synopsis Autoliv is a systems supplier and the development partner to the car producers that satisfy all the needs in the area of personal safety. The company has two product lines: seat belts and...

Q: I. Synopsis IMAX Corporation is involved in out-of

I. Synopsis IMAX Corporation is involved in out-of-home entertainment business activities. IMAX Corporation designs and manufactures projection and sound systems for giant-screen theatres based on a...

Q: I. Synopsis Absolut Spirits Company is the international wing of

I. Synopsis Absolut Spirits Company is the international wing of the state owned Vin & Sprit AB (V&S) in Sweden. The first bottles of Absolut Vodka were first sold in USA in 1979. Since then Absolut...