Questions from Global Marketing

Q: I. Synopsis The energy drink, Red Bull, has

I. Synopsis The energy drink, Red Bull, has become extremely popular over the recent years with almost one billion 250 ml cans sold in 2000 to more than four billion cans sold in 2010 in over 130 cou...

Q: I. Synopsis Tetra Pak is a leading manufacturer and supplier

I. Synopsis Tetra Pak is a leading manufacturer and supplier of carton packaging for milk, fruit juice and drinks. The company primarily operates in Europe, Asia and the United States. Tetra Pak deli...

Q: I. Synopsis In this case, the core problem for

I. Synopsis In this case, the core problem for Polaroid sunglasses is to convert a high degree of brand awareness into a successful international sales expansion in the premium sunglass segment. Of t...

Q: The focus of this chapter has mainly been the influence of culture

The focus of this chapter has mainly been the influence of culture on international marketing strategies. Try also to discuss the potential influences of marketing on cultures.

Q: What role does the self-reference criterion play in international business

What role does the self-reference criterion play in international business ethics?

Q: Compare the role of women in your country to their role in

Compare the role of women in your country to their role in other cultures. How do the different roles affect women’s behaviour as consumers and as business people?

Q: Explore the factors which influence the international market selection process.

Explore the factors which influence the international market selection process.

Q: Discuss the advantages and disadvantages of using only secondary data as screening

Discuss the advantages and disadvantages of using only secondary data as screening criteria in the IMS process.

Q: Why is choosing the most appropriate market entry and development strategy one

Why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?

Q: What are the main differences between global marketing and marketing in the

What are the main differences between global marketing and marketing in the domestic context?