Questions from Global Marketing


Q: What is the importance of ‘country of origin’ in international product

What is the importance of ‘country of origin’ in international product marketing?

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Q: Name some of the financing sources for exporters.

Name some of the financing sources for exporters.

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Q: How is the ‘virtual value chain’ different from the ‘conventional

How is the ‘virtual value chain’ different from the ‘conventional value chain’?

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Q: How does inflation affect a country’s currency value? Is it a

How does inflation affect a country’s currency value? Is it a good idea to borrow or obtain finance in a country with high inflation?

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Q: How and why are export credit financing terms and conditions relevant to

How and why are export credit financing terms and conditions relevant to international pricing?

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Q: Explain how exchange rates and inflation affect the way you price your

Explain how exchange rates and inflation affect the way you price your product.

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Q: In order to protect themselves, how should marketers price their product

In order to protect themselves, how should marketers price their product in a country with high inflation?

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Q: International buyers and sellers of technology frequently disagree on the appropriate

International buyers and sellers of technology frequently disagree on the appropriate price of knowledge. Why?

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Q: What relevance has the international product life cycle theory for pricing strategy

What relevance has the international product life cycle theory for pricing strategy in international firms?

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Q: What services would the manufacturer like to receive from the retailer?

What services would the manufacturer like to receive from the retailer?

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