Questions from Global Marketing

Q: Explain the shift from seller to buyer initiative in subcontracting.

Explain the shift from seller to buyer initiative in subcontracting.

Q: Discuss the most critical barriers to the process of exporting.

Discuss the most critical barriers to the process of exporting.

Q: Identify the major barriers to developing international brands.

Identify the major barriers to developing international brands.

Q: Why should customer-service levels differ internationally? Is it,

Why should customer-service levels differ internationally? Is it, for example, ethical to offer a lower customer-service level in developing countries than in industrialized countries?

Q: What are the characteristics of a good international brand name?

What are the characteristics of a good international brand name?

Q: What implications does the product life cycle theory have for international product

What implications does the product life cycle theory have for international product development strategy?

Q: To what degree should international markets be offered standardized service and warranty

To what degree should international markets be offered standardized service and warranty policies that do not differ significantly from market to market?

Q: Why is the international product policy likely to be given higher priority

Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?

Q: What are the requirements that must be met so that a commodity

What are the requirements that must be met so that a commodity can effectively be transformed into a branded product?

Q: Discuss the factors that need to be taken into account when making

Discuss the factors that need to be taken into account when making packaging decisions for international product lines.