Questions from Global Marketing

Q: Do you agree with the view that LSEs use a rational analytic

Do you agree with the view that LSEs use a rational analytic approach (strategy rule) to the entry mode decision, while SMEs use a more pragmatic/opportunistic approach?

Q: Why is exporting frequently considered the simplest way of entering foreign markets

Why is exporting frequently considered the simplest way of entering foreign markets and thus favoured by SMEs?

Q: Discuss the various ways of communicating with foreign distributors.

Discuss the various ways of communicating with foreign distributors.

Q: ‘When exporting to a market, you’re only as good as

‘When exporting to a market, you’re only as good as your intermediary there’. Discuss.

Q: The international marketer and the intermediary will have different expectations concerning the

The international marketer and the intermediary will have different expectations concerning the relationship. Why should these expectations be spelled out and clarified in the contract?

Q: What is the difference between direct and indirect exporting?

What is the difference between direct and indirect exporting?

Q: How can the carrier and the rider both benefit from a piggyback

How can the carrier and the rider both benefit from a piggyback arrangement?

Q: When a firm begins direct exporting, what tasks must it perform

When a firm begins direct exporting, what tasks must it perform?

Q: Why are joint ventures preferred by host countries as an entry strategy

Why are joint ventures preferred by host countries as an entry strategy for foreign firms?

Q: Why are strategic alliances used in new product development?

Why are strategic alliances used in new product development?