Questions from Global Marketing

Q: When would it be feasible and advisable for a global company to

When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems? When would decentralization be more appropriate?

Q: Why is physical distribution important for the success of global marketing

Why is physical distribution important for the success of global marketing?

Q: Many markets have relatively large numbers of small retailers. How

Many markets have relatively large numbers of small retailers. How does this constrain the international marketer?

Q: Explain why internationalization is an ongoing process in constant need of evaluation

Explain why internationalization is an ongoing process in constant need of evaluation.

Q: Compare domestic communication with international communication. Explain why ‘noise’ is

Compare domestic communication with international communication. Explain why ‘noise’ is more likely to occur in the case of international communication processes.

Q: Why don’t more companies standardize advertising messages worldwide? Identify the environmental

Why don’t more companies standardize advertising messages worldwide? Identify the environmental constraints that act as barriers to the development and implementation of standardized global advertisin...

Q: Evaluate the ‘percentage of sales’ approach to setting advertising budgets in

Evaluate the ‘percentage of sales’ approach to setting advertising budgets in foreign markets.

Q: Explain how the multinational firm may have an advantage over local

Explain how the multinational firm may have an advantage over local firms in training the sales force and evaluating its performance.

Q: Identify and discuss problems associated with allocating the company’s promotion budget across

Identify and discuss problems associated with allocating the company’s promotion budget across several foreign markets.

Q: Explain why the negotiation process abroad may differ from country to country

Explain why the negotiation process abroad may differ from country to country.