Questions from Global Marketing

Q: What were the most important export motives in the Japanese firms (

What were the most important export motives in the Japanese firms (Exhibit 2.2)?

Q: Explore the reasons for using a marketing information system in the international

Explore the reasons for using a marketing information system in the international market. What are the main types of information you would expect to use?

Q: What are some of the problems that a global marketing manager can

What are some of the problems that a global marketing manager can expect to encounter when creating a centralized marketing information system? How can these problems be solved?

Q: Do demographic variables have universal meanings? Is there a chance that

Do demographic variables have universal meanings? Is there a chance that they may be interpreted differently in different cultures?

Q: In forecasting sales in international markets, to what extent can the

In forecasting sales in international markets, to what extent can the past be used to predict the future?

Q: What is meant by the concept of ‘psychological’ or ‘psychic

What is meant by the concept of ‘psychological’ or ‘psychic distance’?

Q: How should the firm decide whether to gather its own intelligence or

How should the firm decide whether to gather its own intelligence or to buy it from outside?

Q: What are the dangers of translating questionnaires (which have been designed

What are the dangers of translating questionnaires (which have been designed for one country) for use in a multi-country study? How would you avoid these dangers?

Q: Distinguish between internal and external validity. What are the implications of

Distinguish between internal and external validity. What are the implications of external validity for international marketers?

Q: Identify different types of barriers to the free movement of goods and

Identify different types of barriers to the free movement of goods and services.