Questions from Global Marketing

Q: This chapter suggests that the development of a firm’s international organization can

This chapter suggests that the development of a firm’s international organization can be divided into different stages. Identify these stages and discuss their relationship to the international compet...

Q: Discuss how the international organization of a firm may affect its planning

Discuss how the international organization of a firm may affect its planning process.

Q: Performance reviews of subsidiary managers and personnel are required rarely, if

Performance reviews of subsidiary managers and personnel are required rarely, if at all, by headquarters. Why?

Q: Export motives can be classified as reactive or proactive. Give examples

Export motives can be classified as reactive or proactive. Give examples of each group of export motives. How would you prioritize these motives? Can you think of motives other than those mentioned in...

Q: Explain the main differences between the three theories of internationalization: the

Explain the main differences between the three theories of internationalization: the Uppsala model, the transaction cost theory and the network model.

Q: How can analysis of national competitiveness explain the competitive advantage of the

How can analysis of national competitiveness explain the competitive advantage of the single firm?

Q: How can a country with high labour costs improve its national competitiveness

How can a country with high labour costs improve its national competitiveness?

Q: Explain the main advantages of centralizing upstream activities and decentralizing downstream activities

Explain the main advantages of centralizing upstream activities and decentralizing downstream activities.

Q: Explain how a combination of the product values chain and the service

Explain how a combination of the product values chain and the service value chain can create further customer value?

Q: What were the most important change agents in the internationalization of Haier

What were the most important change agents in the internationalization of Haier?